ad hominem: Latin for "to the man." An arguer who uses ad hominems attacks the person instead of the argument. Whenever an arguer cannot defend his position with evidence, facts or reason, he or she may resort to attacking an opponent either through: labeling, straw man arguments, name calling, offensive remarks and anger.
Name-calling
Guilt by Association
Character Assassination
Logical Fallacies at LIM Resources
Discuss.
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